Those who weren’t alive during the 80s or 90s probably won’t know who Axl Rose or Slash are without Googling them. Similarly, most YouTube Red subscribers (and younger, everyday visitors to the website) probably won’t understand who Johnny is. Nor will they appreciate his complex relationship with Daniel LaRusso (Ralph Macchio), the titular hero of the 1984 classic who seems at first more like an antagonist in this iteration. In other words, many YouTube users who come across Cobra Kai in advertisements preceding other videos, or suggested videos after viewing others, shouldn’t even know what it is. Yet here we are. The story initially sticks to Johnny, whose sorry life following his peak high schools years revolves around rampant alcoholism, a dead-end job as a handyman and an unrepentant inability to let go of the past. He is mildly racist, misogynistic and almost entirely devoid of any redeeming qualities, and the universe doesn’t seem to mind dealing him one bad hand after another. This includes a sudden (and unwanted) reconnection with Daniel, whose daughter and her friends plow into Johnny’s rusty Pontiac Firebird and flee the scene. The would-be hot rod ends up at one of Daniel’s auto dealerships, where the pair meets for the first time in years. Considering the critical and ratings successes of recent revivals like Roseanne and Will & Grace, however, perhaps that Cobra Kai works against all odds shouldn’t be too surprising. Current audiences have been craving such nostalgia-driven programming for quite some time, and the powers that be have seemingly cracked the formula for providing viewers with satisfaction. (The same can even be said for Fuller House, Netflix’s revival of Full House, which critics have panned but subscribers seem to adore enough to earn it repeated renewals.) Which begs the question, who is Cobra Kai for? The obvious answer is Generation X, which grew up with the likes of “wax on, wax off” and “get a body bag.” Unless Millennials, YouTube Red’s primary demo, caught the original elsewhere or at saw the 2010 remake starring Jackie Chan and Jaden Smith, they probably know as much about Johnny and Daniel as they do Guns N’ Roses. They just don’t seem like the show’s target audience, which makes sense as YouTube Red initially began as a music streaming service. Since then, the company has struggled to become a bona fide Netflix rival. They announced 1.5 million subscribers in 2016, along with another one million who were trying it out, though YouTube has since issued no new numbers. But maybe Cobra Kai is part of the streamer’s new strategy going forward, especially after cancelling popular vlogger PewDiePie’s flagship series after he made several controversial posts in 2017. YouTube Red initially banked on similar Internet celebrities and their ideas for original comedy, drama and reality programming, hoping their massive followings would flock to the new subscription service. However, more recent additions and forthcoming projects include a science-fiction series starring Harry Potter’s Tom Felton, filmmaker Doug Liman’s new showand a film co-starring Susan Sarandon.
