Essentially a selective memory time capsule, this action-packed comedy and pseudo-epic is blinged out in 80s euphoria for the arcade games of the past, as well as a kind of catch-all of Generation X touchstones. For a story ostensibly about an alien invasion, even the antagonistic threats and demands come in the guise of faded VHS recordings from Madonna’s early MTV interviews. It’s just such a shame then that far more insurmountable than Donkey Kong’s cornucopia of barrels is the nagging insistence of a relic from a different era: 1990s Adam Sandler comedies. And unlike arcade nostalgia, this trip down memory lane is just a sad drag on what could have been an appealingly goofy premise. Almost an experiment in splicing Roland Emmerich movies and Buzzfeed articles, the set-up to Pixels makes kooky enough sense: 33 years ago, NASA sent to space a video about American culture, which included images from 1982 arcade games. Sadly, aliens took this as a declaration of war, and created engines of death in the countenance of our favourite games: Pac-Man, Donkey Kong, Frogger, Galaga, and more. They even recreated the pixel glories of these images into beautiful 3D CGI-life. So, when aliens in the form of 1980s arcade games attack, President Cooper, played with solid restraint by James, raises his old chum to a position of power. Brenner will lead the U.S. military’s gaming defence, placing him in a position to also bring up conspiracy theory gamer Ludlow (Josh Gad), and a now imprisoned and adult ‘Fire Blaster’ (Peter Dinklage). Oh, and he can also harass U.S. Air Force Lt. Col. Violet van Patten (Michelle Monaghan), because she didn’t want to kiss him when they first met, which makes her like totally stuck-up. And with familiar beats like that, Pixels’ brand of Happy Madison humour flushes away the goodwill earned by its goofy premise. Which is not to say that all the jokes and comedy beats are as leaden as the lead performance. While it’s just another day at the office for Sandler and James, Josh Gad and Peter Dinklage, newcomers to this formula, have a blast slumming it with the material. Gad, who’s rarely met an awkward, endearing creeper that he’s shied away from, brings some of the introverted ‘nerds vs. the world’ overtones to life with his happy-go-lucky paranoia. He also is allowed to have a song and dance number sure to maintain the Gen-X flashbacks this whole enterprise is built on, while simultaneously giving kids in the audience their eureka moment of “hey, that’s Olaf!” More charming still is Peter Dinklage rocking a 1980s mullet and an 1880s Southern drawl. With a character who’s the winningest (and most arrogant) arcader ever, Dinklage cooks his co-stars with smarmy ham. Or is that pulled pork? When their powers combine, they’re not so subtly intended to evoke another Sony franchise where the heroes strut around New York City in matching jumpsuits. Alas, therein lies the limitation of Sandler’s comedy. Whereas the leads of the original Ghostbusters, even at their most sarcastic and deadpan, inhabited a surprisingly real Manhattan that fed into its perfect movie-long joke, the heroes of Pixels are hamstrung by a script that’s lazily slapped together, shattering any chance at stakes or emotional investment when the world never even feels alive inside the frame, never mind outside of it. With a glossy setting more unnatural than pixelated hellhounds, the humour is largely scatological, sophomoric, and ultimately undermining to the fun of the whole concept. But to be sure, the concept is at times quite funny. The movie even rallies together for its best bits at the hour-mark since the human interactions are kept to a minimum as the video game set-pieces are piled on. Seeing Mini Coopers flash like Pac-Man’s blinking ghosts around the Big Apple Grid can only be challenged by seeing an army of video game characters, including dancing Smurfs, attack Washington D.C. While director Chris Columbus comes across as surprisingly disinterested for most of the movie’s scenes, there are hints of mischief and joy when he plays with the verticality of the original Donkey Kong game or the zaniness of Centipede pixels turning into modern day gremlins. Follow our Twitter feed for faster news and bad jokes right here. And be our Facebook chum here.