The task this week involved advertising, and coming up with a brand name and campaign for a pair of trainers. There’s little surprise in the tasks after three series of the UK Apprentice and six of the American version, but nonetheless it offered enough of a platform to observe the remaining contenders scrabbling to be sacked by Alan Sugar eight months into the job. This episode also sowed the seeds for Naomi’s eventually departure. Her sacking will, inevitably, utilise the word “lightweight”. Yet it was Ghazal that went, as had been blatantly signposted by anyone who watched last week’s installment. Bad spelling, crap decisions, bitching and arrogance? It wasn’t that that got her. No: it was the fact that last week she pulled the stalling-the-sack-for-one-week-by-asking-to-be-project-manager trick. That’s all it ever does, and in this case, all it ever did. Watch out next week, because Katie’s just played the same card. Sugar, of course, continues to do what he’s paid for: bark out a few phrases, chuck in some facial expressions and say the word “bloody”. The bits where he bothers to let you into his undoubtedly tuned business mind though do some to have been a little diluted this series, in favour of hunting out new faces for the gossip mags to compare the cellulite on. And in that spirit, the side of Sralan’s face was remarkably red. Wasn’t aware that Amstrad had started making cheap razors.
Now we’re left with Simon, Tre, Kristina, Katie, Jadine, Lohit and Naomi. Next week’s prediction: Katie or Naomi to go.
