Tre, of course, is becoming infamous with up-to-the-minute reports on just how great he is, and truthfully, he was never going to get the bullet come the final board room yesterday. That’s in spite of a seemingly inept stint as project manager, which involved throwing metaphorical darts and seeing where they landed. Yet Jadine had perfectly signposted the ending earlier in the programme, and the rest was just inevitable from there. The haphazard Tre, unless hell freezes over or Amstrad profits grow, isn’t going to win The Apprentice, but it’s in their interests to let him get near the final batch.
This week, it was selling to the trade. Make appointments, fools! Have you not watched this programme before? Instead, the vast majority of sales seemed to be generated by door to door selling, and truthfully, it wasn’t actually that interesting to watch. Norwegian air purifiers and Canadian insoles do not gripping television make. The Apprentice throws up two to three excellent episodes a year, but this was not one of them. Too obvious, too familiar and ultimately an exercise in getting the key contenders forward a week. Unless Naomi turns out to be this year’s Michelle, where you suddenly realise in the last episode or two that they’ve been hiding the fact that she’s, like, brilliant. The cads. Oh, and one footnote. Any other people in charge of London landmarks might like to think twice before allowing The Apprentice cameras near them…
