In Silicon Valley’s third episode “Articles of Incorporation” the gang wrestles with renaming Pied Piper. Richard is convinced it’s the next big brand. Gilfoyle and Dinesh aren’t as keen on naming the company after a fairy tale and Jared even looked the story up. It’s about a predator that “murders children in a cave.” As a Silicon Valley veteran, Erlich knows the only way to come up with the next innovative name is to eat a bunch of shrooms and wander around a desert. That bright idea gives us a few of the series’ funniest moments to date, as Erlich ends up in a gas station bathroom smearing shit all over the walls and eventually kidnapping a small boy. Though Erlich doesn’t come up with the perfect name while tripping, the gang finds solace in Pied Piper. It’s not so much that they became comfortable with the name, but the way they got it shows that the company is heading in the right direction. When the owner of the sprinkler system company “Pied Piper” threatens to go back on the name deal, Richard stands his ground and cements his place as the leader of the company. Somewhere Steve Jobs is smiling. Christopher Evan Welch absolutely kills me with his delivery. Peter Gregory needs his own spin-off show. I’m all for the original Pied Piper logo. Any time you can incorporate a regular dick and a “snack dick” into your logo you know you’ve picked a winner. “Inferior products win out all the time, like Jesus over Satan.” – Gilfoyle “Hitler played the bassoon. So technically Hitler was the Hitler of music.” – Jared Like us on Facebook and follow us on Twitter for all news updates related to the world of geek. And Google+, if that’s your thing!
