But I’m getting a bit ahead of myself. I didn’t actually write a review of last week’s show, given that I was on holiday at the time, but the last two episodes have proven the theory that The Apprentice is at its best when it’s mid-season. Last week’s exercise, in creating gym equipment and pitching to three companies, was really quite good. But this week’s –with the teams having to come up with a natural beauty products – was even better. The teams were mixed up a bit, and this week’s team leaders were Nooral and Paula. Let’s do Nooral’s team first. It’s fair to say that the fact that his team won (or more to the point, that the other team lost) saved Nooral from the chop. A science teacher by trade, there was little evidence of him seizing the initiative here, and instead was portrayed as doddering and indecisive. Phillip, for my money, did his credentials no harm this week. He narked his team by almost hollering at them to get off the fence, but you couldn’t help but feel he was, bluntly, right. Still, what this week’s Apprentice proved was that it matters not if you product looks like it’s just dripped its way into the packaging and little more than that, as long as the other team mess their costs up. And boy did the other team mess it up. If we were going to invent an Apprentice drinking game, Sralan Sugar’s uttering of the phrase “fatal error” would surely be the traditional endpoint, where all remaining bottles would need to be emptied. In the case of the Rockpoole soap and shower gel products produced by Paula’s team, the “fatal error” was costs. Thing is, we knew it’d be costs because we got a clip of Sralan telling us that managing costs was crucial. It’s almost like someone telling you the ending of The Sixth Sense just as the opening credits start to roll. Thus, Paula nominated Yasmina and Ben to manage costs, and the latter couldn’t get away from the Excel spreadsheet fast enough. In the meantime, Sandalwood was chosen by mistake as an ingredient, and it was left to a bemused-looking Nick to point out the mistake – given that Sandalwood costs over £1000 a kilo – to the team. I thought they recovered quite well, but the problem was that the team had given themselves too big a mountain to climb. And so it proved come boardroom time as it was revealed that – shock horror – they’d lost money. Regular Apprentice viewers will know that if the team loses money, it’d take an act from above to stop the team leader getting the push. Before we got to that bit though, we had the weekly pointless treat segment. This time, they learnt how to prepare raw fish. The nation was gripped by the drama of this, and clearly far preferred it to watching the other team head towards the boardroom. Memo to the producers: why not expand this bit of the show to 15 minutes or something, and give us a bit more time to get a coffee? We suspect that most of the watching nation would have liked Ben to go anyway, yet it was Paula – who seemed to be let down by her team, but still didn’t have a clue about the costings herself – who had to take the taxi ride of shame. But don’t worry: we’re fairly certain Ben will go in due course. It won’t be his fault, we suspect he’ll argue. Anyway, at the end of what proved to be a strong episode, let’s ask the question: is it too early to declare an early favourite? Phillip seems to be shaping up well, while Kate and Debra might also be worth a small flutter. We’d happily act as the bookie if someone wants to bet a few hundred quid that Nooral will be the next Apprentice, though… Next week? It looks to be an exercise in scaring children from what we can tell. And that’s, naturally, always a good thing… Read the review of episode 2 here…